Intel () misplaced out on a contract to design and fabricate Sony’s () PlayStation 6 chip in 2022, which dealt a big blow to its effort to construct its fledgling contract manufacturing enterprise, in response to three sources with data of the occasions.

The hassle by Intel to win out over Superior Micro Gadgets () in a aggressive bidding course of to provide the design for the forthcoming PlayStation 6 chip and Taiwan Semiconductor Manufacturing Co because the contract producer would have amounted to billions of {dollars} of income and fabricating 1000’s of silicon wafers a month, two sources mentioned.

Intel and AMD had been the ultimate two contenders within the bidding course of for the contract.

Profitable the Sony PlayStation 6 chip design enterprise would have been a victory for Intel’s design section and would have doubled as a win for the corporate’s contract manufacturing effort, or foundry enterprise, which was the centerpiece of Intel CEO Pat Gelsinger’s turnaround plan.

Gelsinger introduced plans for Intel to create a foundry unit in 2021 and formally launched it at an occasion in San Jose, California, in February of this yr. The PlayStation chip deal originated in Intel’s design section, however would have been a boon to the monetary efficiency of the foundry enterprise after this yr’s separation.

Particulars of the discussions and the way Intel missed out on the contract for Sony’s as-yet-unannounced next-generation recreation console are reported right here for the primary time.

Usually, Sony consoles promote greater than 100 million models throughout a half decade. For a chip designer, the console enterprise delivers a decrease revenue than the gross margins of greater than 50% for merchandise like synthetic intelligence chips, however nonetheless represents regular enterprise that may revenue from know-how an organization has already developed. Sony’s enterprise additionally may have helped increase Intel’s contract manufacturing enterprise, which now struggles to seek out huge new purchasers.

A dispute over how a lot revenue Intel stood to take from every chip offered to the Japanese electronics large blocked Intel from selecting the worth with Sony, in response to two of the sources. As a substitute, rival AMD landed the contract by means of a aggressive bidding course of that eradicated others corresponding to Broadcom, till solely Intel and AMD remained.

Discussions between Sony and Intel took months in 2022, and included conferences between the 2 corporations’ CEOs, dozens of engineers and executives.

In response to Reuters reporting in regards to the PlayStation 6 talks and Intel’s failure to win the enterprise, an Intel spokesperson mentioned: “We strongly disagree with this characterization however are usually not going to remark about any present or potential buyer conversations. Now we have a really wholesome buyer pipeline throughout each our product and foundry enterprise, and we’re squarely targeted on innovating to satisfy their wants.”

Sony and Broadcom didn’t reply to requests for remark. AMD declined to remark.

The present technology of Sony’s PlayStation consoles are powered by customized chips with a design contract fulfilled by AMD.

Sony introduced the PlayStation 5 Professional final week, however has not but unveiled the subsequent technology. Years after its 2020 launch, Sony mentioned it offered 20.8 million of the first-generation PlayStation 5 techniques in fiscal 2023.

Much like how huge tech corporations like Google and Amazon depend on exterior distributors to assist design and manufacture customized AI chips, Sony depends on skilled design contractors to make the processors for techniques.

Console chip designs usually attempt to make sure compatibility with earlier variations of the system, to permit customers to run older video games on the brand new {hardware}. Shifting from AMD, which made the PlayStation 5 chip, to Intel would have risked backwards compatibility, which was a topic of debate between Intel and Sony engineers and executives, the sources mentioned.

Guaranteeing backward compatibility with prior variations of the PlayStation would have been pricey and brought engineering sources. Permitting PlayStation customers to play video games they’ve bought for older techniques is a characteristic Sony usually contains in a next-generation system.

Having missed the primary wave of the AI growth dominated by Nvidia and AMD, Intel reported a disastrous second quarter in August. Intel introduced plans to chop 15% of its workforce to save lots of $10 billion and has ready a plan to scale back its capital spending on manufacturing unit enlargement that was a cornerstone to its foundry technique.

The sudden departure of Lip-Bu Tan, a high-profile board member, over variations in Intel’s future, added to the corporate’s challenges as Gelsinger and different Intel executives introduced plans to the board at a gathering final week, a number of sources mentioned. Reuters reported early this month on the deliberate board assembly, citing a supply acquainted with the board discussions.

The potential plans embody concepts on methods to shave off companies Intel can now not afford to function, Reuters reported. Executives are additionally anticipated to debate the way forward for Intel’s programmable chip unit Altera, together with a possible sale, and its manufacturing enlargement in Germany.

Intel break up its design and manufacturing operations beneath Gelsinger’s tenure, and has reported monetary outcomes individually because the first calendar quarter this yr. In April, the corporate disclosed $7 billion in working losses for the manufacturing companies.

Intel has struggled to discover a marquee buyer it could possibly publicly speak about for the primary manufacturing course of, often known as 18A, open to different corporations. If Intel had received the PlayStation 6 chip, it may have occupied its foundry unit for greater than 5 years, two of the sources mentioned.

Sony’s console enterprise may have pumped roughly $30 billion into Intel over the course of the contract, in response to Intel’s inside projections, two of the sources mentioned. The PlayStation 2 offered roughly 150 million models since its launch in 2000.

A protracted-term Sony contract would have helped usher in huge new purchasers for Intel’s contract manufacturing effort, two sources mentioned, as Intel continues to wrestle with attracting prospects to its superior 18A course of.

(Reporting by Max A. Cherney in San Francisco; modifying by Kenneth Li, Deepa Babington and Leslie Adler)